The media have in influencing Americans’ perception of risk. While a preventable ailment like heart disease kills about 700,000 Americans annually, consumers are bombarded with scary images of terrorism, school violence and pandemics without the benefit of a clear context or information about the absolute risk.

We need a citizen that takes the time to understand risk, but we also need media that refrain from preying on our emotions. 

* Ben Blink; Wisconsin (TIME, jan.2007)